Brand system

Radisson _ Global

For Radisson Hotels, we created the new identity that will be used worldwide. With main focus on building the layouts that will set the general guidelines for the elaboration of the different pieces in print, media, digital, defining all the styles for future optimization campaigns.

The new responsive brand had to be aligned with the rest of the Radisson group brands.

Role

Digital Creative Direction, Branding, UI&UX, Art Direction, Motion, Performance

2017

Collaborative Project:

Juanma Pulido, Marta Bañon, Claudia Conchello, Pietro Galué

Inspired by

Digital principles

Interactive Shapes

Digital layout

Craft layout

Ecosystem RH

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