Smart Signage

Vips Smart _ Spain

For VIPS Smart we replaced paper posters with smart digital posters, where the most consumed dishes were placed at the top of the poster according to real time data.

We proposed a modern, cosmopolitan visual style, to make sure the dishes would be the stars of the show.

We used cutting edge Dark - Light mode technology for these posters.

Role

Digital Creative Direction, Art Direction, Photography, UI&UX, Innovation

2017

Inspired by

New photography

Before

After

Dark - Light Mode

The content of this page web as the images presented therein are for information purposes only, with the sole and exclusive purpose of making my work known, and with no other commercial purpose, the rights of the trademarks that appear in it are in any case property of the entities concerned.